The Treasure Hunting
BY DIANA IGLESIAS
TRANSLATED BY BEATRIZ RUIZ DE AZCÁRATE
If, now and then, you recall the 70s and the 80s with a glimpse of sadness, Oro Negro is about to become your new temple in the city. Fashion looks at the past in order to create the future, hence the revalorization of the vintage sector within the fashion industry. Garments over twenty years old are worthier now than they were before, thanks to the fashion cycle. Vintage pieces have become real treasures.
The name of this new temple gives us the first clue of what are we going to find behind its doors. Oil is, nowadays, the engine that moves the world’s economy. A commodity whose value is above anything else. Named after this black gold, Oro Negro, it makes the perfect metaphor for what we are about to find inside this shop: authentic, unrepeatable, and exclusive vintage pieces that will make the collector’s happiness.
Among its walls, time stops. We suddenly slow down while rows and rows of items stand in front of us: cowboy shirts, tracksuits, psychedelic prints from those years. These garments confirm the change in the rules of the fashion game over the years, the beginning of the democratization of fashion tendencies, fast moving consumption and its low prices.
Actually, going into Oro Negro is more like visiting a museum. Two of the most prolific decades within the fashion industry are faithfully represented here. For example, you can find a selection of creepers standing in a shelf a meter above the floor. This underground footwear, made famous by the Rockabilly boys in the 50’s, was originally designed in the early years following World War II and reached its peak in the 70s. Oro Negro sells the most luxurious and sophisticated version of the mentioned shoes, the PinSoup made in leather and sewn by hand. Therefore, it comes to no surprise that Oro Negro’s clientele is, at least, diverse. According to Iago Pedreira, the owner, this shop receives the visit of people from all imaginable backgrounds: “we have a wide public, in style and in age range.”
We have a wide public, in style and in age range.”
Another incentive that can be found in Oro Negro is the opportunity that brings to look for those unique pieces among the hangers; the charm and hope to find that special something to add to our closet. Most of these pieces have been brought from the U.S.A., the U.K. or France. Among them we can find unisex sweatshirts from the best universities in the world or jeans. The unisex factor became rather significant in the 70s. The tendency was to diminish the differences between genders when it came to style and appearance.
In places like Australia and Norway, second-hand markets are very frequent and it seems, we have finally decided to give a try to this successful kind of business. The initiative, as explained by Iago, is receiving a very warm welcome. Maybe this vintage fever has been already established for the past years, however, it was not possible to find anything like it in Galicia until the opening of Oro Negro.
The second-hand and vintage markets show that the fashion industry does not need to be irremediably ephemeral; the clothes can have as many lives as owners.
A quick note to finish: vintage and second-hand do not mean the garments are damaged or haven’t been taken care of. In Oro Negro, every item is looked after before being showed to the public, in order to guarantee the highest standard of quality.
Alfredo Brañas, 21
626 05 60 74
Hairdressing and Makeup